The Privacy and Electronic Communications Regulations 2003 cover the way organisations send direct marketing by electronic means, including by text message (SMS).
Organisations cannot send you marketing text messages you didn’t agree to receive, unless the sender has obtained your details through a sale or negotiations for a sale; the messages are about similar products or services offered by the sender; and you were given an opportunity to refuse the texts when your details were collected and, if you did not refuse, you were given a simple way to opt out in all the text messages you received.
To avoid unwanted (spam) texts
- Be careful who you give your telephone number to.
- Don’t advertise your telephone number, for example by putting it on the internet.
- Check privacy policies and marketing opt outs carefully. Use them to tell the organisation not to contact you by text.
What can I do if I’m getting unwanted…
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